The
first thing any sales person has to learn to deal with is the ability to take a
‘No’ without taking it personal. The ability to see ‘no’, not as a personal
reject, affront on one’s personality, skill or intelligence, then one is ready
to be a top seller. Selling is the soul and life wire of any business, thus the
need to master the most scary part of selling which is dealing with the
response ‘No’.
Why do people say no?
Some
say No because it makes them feel important. Then massage the person’s ego,
make them feel important and the deal is closed.
Some
say No because they want to hide their cluelessness. Then educate them
Some
say No because they feel every product involves financial commitment. Then tell
them of the benefit
Some
say No because they are ‘seller-phobia’. They just find sellers irresistible
and they know they can’t resist if properly sold to. So persist and you will
have a customer
Some
say No because they are simply ignorant of the product. Tell them about the
product and why they need it
Some
say No because they don’t need the product. So don’t sell because you want to
sell or reach everybody but rather sell because the person needs the product.
However
there are many impulsive buyers who will buy a product because they feel it is
good at that point but it is possible one make enemy of such people when they
feel they were swindled into buying the product. Most people sell at this niche.
It creates a one-off selling, while the life span of a productive seller is
made by repeat buy/sales
Why we should Value sellers
Most
buy product that no one made effort selling to them. So when the product does
not met expectation or it is of substandard, there is no one to complain too.
In most cases, products that have specialised sales person offer after sales
services which guarantee a good-after sales/customer service experience.
The
hardest product to sell in my community is insurance and in reality people need
it badly because of the many uncertainty attached to life (high mortality rate,
low life expectancy, insecurity etc.) but people hardly buy due economic
pressure. People don’t make hard choices to save, to invest and to insure and
only the very few painstakingly do it.
The
most commonly bought product without sales agent is school. We take our
children/wards to any available school; schools that makes no effort telling us
about their product and what they are doing. Schools that hardly have open days
for parents to see teachers and students in action but we just take them there
with the hope they are doing the right thing. Check out the next sales agent
and his/product and from there you can start having good bargain for your hard
earned money
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