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Nugget for selling and selling well; the win-win bargain for sellers and buyers



The first thing any sales person has to learn to deal with is the ability to take a ‘No’ without taking it personal. The ability to see ‘no’, not as a personal reject, affront on one’s personality, skill or intelligence, then one is ready to be a top seller. Selling is the soul and life wire of any business, thus the need to master the most scary part of selling which is dealing with the response ‘No’.

Why do people say no?
Some say No because it makes them feel important. Then massage the person’s ego, make them feel important and the deal is closed.
Some say No because they want to hide their cluelessness. Then educate them
Some say No because they feel every product involves financial commitment. Then tell them of the benefit
Some say No because they are ‘seller-phobia’. They just find sellers irresistible and they know they can’t resist if properly sold to. So persist and you will have a customer
Some say No because they are simply ignorant of the product. Tell them about the product and why they need it
Some say No because they don’t need the product. So don’t sell because you want to sell or reach everybody but rather sell because the person needs the product.
However there are many impulsive buyers who will buy a product because they feel it is good at that point but it is possible one make enemy of such people when they feel they were swindled into buying the product. Most people sell at this niche. It creates a one-off selling, while the life span of a productive seller is made by repeat buy/sales
Why we should Value sellers
Most buy product that no one made effort selling to them. So when the product does not met expectation or it is of substandard, there is no one to complain too. In most cases, products that have specialised sales person offer after sales services which guarantee a good-after sales/customer service experience.
The hardest product to sell in my community is insurance and in reality people need it badly because of the many uncertainty attached to life (high mortality rate, low life expectancy, insecurity etc.) but people hardly buy due economic pressure. People don’t make hard choices to save, to invest and to insure and only the very few painstakingly do it.
The most commonly bought product without sales agent is school. We take our children/wards to any available school; schools that makes no effort telling us about their product and what they are doing. Schools that hardly have open days for parents to see teachers and students in action but we just take them there with the hope they are doing the right thing. Check out the next sales agent and his/product and from there you can start having good bargain for your hard earned money

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